Full
Scoop

GELATI

YEAR

Spring 2017

CATEGORIES

Packaging, Illustration,
Branding

TIMELINE

15 Weeks

INSTRUCTOR

Ranjana Dani

OBJECTIVE

Design a series of packaging for an existing brand or a brand of your own. Showcase how design can be applied consistently over different flavors in the same line.

APPROACH

From the first time I tried gelato, I was hooked. I prefer it to ice cream because it's much creamier and the range of flavors is endless. There is nothing more refreshing than a bowl full of gelato on a summer day. So as the month of May approached, I was tempted to focus my packaging design project on this subject. I experimented with a variety of flavors and colors to create a brand that looked
as mouthwatering as it tasted.

© Purvaja Patel—Design and Illustration
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