Savor the Aroma

NESCAFÉ AZERA

YEAR

Fall 2016

CATEGORIES

Illustration, Packaging

TIMELINE

2 Weeks

INSTRUCTOR

Sallyanne Theodosiou

AGENCY

Twelve Agency

OBJECTIVE

Through bold and impactful packaging designs, inspire consumers to make the most of life’s possibilities.

APPROACH

In 2016, I got an opportunity to attend the University for the Creative Arts (UCA) in London as an exchange student. As a part of a design competition with Nescafé, I was among the 10 chosen students from the college to create limited edition coffee tin designs to uniquely speak to the theme of positivity. My designs—‘The Golden City’ and ‘What Brightens Your Morning’—were amongst the chosen designs to be displayed on the 100g and 500g coffee tins, available at all major supermarkets in the United Kingdom in 2017.

© Purvaja Patel—Design and Illustration
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